Honour for Kumarakom Rural Tourism Project

Jul 01, 2013 | Vol. 5, Issue 3
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The responsible tourism model in Kumarakom promoted by Kerala Tourism, linking local community to the hospitality industry has won the National Award 2011-12 for Best Rural Tourism Project.

The responsible tourism model in Kumarakom promoted by Kerala Tourism, linking local community to the hospitality industry has won the National Award 2011-12 for Best Rural Tourism Project.

Mr. Suman Billa, Secretary, Kerala Tourism received the National Tourism Award for the Best Rural Tourism Project from the Honourable President Mr. Pranab Kumar Mukherjee at a glittering ceremony held at the Vigyan Bhavan.

Under the Kumarakom Rural Tourism Project, the Kerala Tourism has forged partnerships with Kudumbashree (a community initiative to empower women in Kerala) to sell fruits and vegetables to tourists in kiosks run by its units and with hotels and restaurants in the area to buy produces from the local community. Besides bringing economic benefits to the local community, the Kumarakom model has also ensured eco-friendly practices in disposing of waste.

"The Kumarakom Rural Tourism Project has shown to the world how to care for the nature even while running a massive tourism infrastructure," said Mr. Suman Billa. "The only way forward for tourism is through community participation," he added.

The National Tourism Awards are given away every year by the Union Tourism Ministry to recognise excellence and pioneering initiatives in the tourism industry.

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