Blue Yonder bags the TO DO 2012 Award for Socially Responsible Tourism

Jul 01, 2013 | Vol. 5, Issue 3
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The 18th contest of the TO DO award on international socially responsible tourism initiated by Institute of Tourism and Development has been awarded to the travel company The Blue Yonder from India and the community based tourism project, Pearls of Uganda from East Africa.

The 18th contest of the TO DO award on international socially responsible tourism initiated by Institute of Tourism and Development has been awarded to the travel company The Blue Yonder from India and the community based tourism project, Pearls of Uganda from East Africa. The pize money and the monento are distributed on March 6th, 2013, at ITB Berlin, Germany. Both award winners are good examples for the sustainable success of socially responsible concepts, especially regarding the intensive participation of the local population in tourism planning and development. The visitors get an enriched experience through the innovative and at the same time tradition-based tourism products and finally get the chance for meeting local people at “eye-level”.

The State Secretary of the Federal Ministry for Economic Cooperation and Development (BMZ), Hans-Jürgen Beerfeltz, declared in his appraisal: "I am pleased to hold the laudatory speech for a contest that has the same objectives as our ministry: The BMZ, too, promotes sustainable tourism which is socially, ecologically and culturally compatible  yet successful in economic terms. For many of our partner countries, tourism is a key to more economic development it must not overrun the people, but must take them along; otherwise it will benefit only the tourists and a few tour operators. This is the spirit of sustainability in all respects which the projects of this year's two winners are committed to. My hearty congratulations to them!“

In Kerala, The Blue Yonder has partnered with many organizations and communities such as  Nila Foundation, Vayali Folklore Group, Jheralathu Kalasramam, Varanathu Asan Mudiyettu Gurukulam, Institute of Palliative Medicine, Nanma Screw Pine Crafts Society, etc.

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