Third edition of Kerala Blog Express completed

May 01, 2016
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After the two successful editions, Kerala Blog Express 3.0 was flagged off on 26th February 2016 with 30 leading bloggers from 25 countries who were selected on the basis of factors such as nationality, number of online votes they received from the travelling enthusiasts, social media reach and quality of the blog.

Kerala Blog Express is a travel initiative by Kerala Tourism launched in 2014 to promote tourism in Kerala. It is a two-week long online campaign that targets the most influential bloggers from around the globe who share their experiences with readers, recommend destinations and also act as travel agents.

The bloggers travelled across the state from Thiruvananthapuram to Wayanad in a specially branded luxury coach experiencing Kerala's backwater cruises, houseboat stays, Kathakali performances, Ayurvedic spa massages and picturesque sojourns in Thekkady and Munnar. They discovered the simple charms of eating with their hands at sadyas and the pleasures of village life. There was also a special pit-stop at Muziris, the rediscovered ancient port that stands as testament to Kerala's tradition of commerce and cosmopolitanism.

Most of the bloggers were first-time visitors to India. They shared and spread their experiences on their platforms and channels, recommending the state as a choice destination to their followers.

The sustained efficacy and creative excellence of KBE 3.0 has bagged the much coveted ABBY award in the Social Media (Outreach) category. The ABBY is said to be the Oscar of Indian advertising awards presented by Advertising Club Bombay, to honor creative excellence in advertising.

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